See Also: 4 Examples Why Some People May View Crowdfunding as Cyber Begging
Crowdfunding can be a good form of market research – if people are willing to donate money to something before it exists, then there’s a good chance the product will succeed. However, it should be the last thing you do, rather than the first. First you need your pitch and your story, then you need to build your fan base, your reputation and your social media visibility, and then you can turn to a crowdfunding site. And when you do, remember to include a media page with downloadable content for journalists so they can spread the word too; you should be easy to contact, but don’t make more work for yourself by having to respond to all of them individually.
What is the best crowdfunding product you’ve seen? Let us know your thoughts in the comments section below.