So you quit your job the other day and already started an online home business. You want to get more conversions but nothing major is happening yet. You have heard and read about the wonders of SEO and have been told that it is the solution to your problems and not optional but a must if you want your business to thrive. However, no one told you how to properly conduct effective search engine optimization and you are probably making some serious mistakes.
Outlined below are some mistakes you are likely to be making or should completely avoid if you haven’t made them yet.
1. A limiting SEO Budget
First you should stop viewing SEO as a cost because it is an investment. Despite SEO being the largest contributor in profit making, you have probably given it only a small percentage of your overall marketing budget. This is definitely not right and it is time to re-evaluate your SEO budget and increase it if you intend to reach your financial goals in good time. When looking for quality SEO services, avoid going for the low-cost SEO providers because that is likely to translate in to poor quality services that are definitely a threat to the existence of your business. You could allocate an unlimited budget to SEO if you are in a position to, as long as in the end it brings you an impressive return on investment. So, increase your SEO budget and watch your business grow as your SEO consultant drives leads and sales for your online business.
2. Bad Content
Content is key for every online business. You might not know it but your bad content might be the reason why no one is visiting your site. Remember great content is equal to more conversions. Unreadable, uninteresting, ungrammatical and uninformative content will be no use to the reader who is your prospective buyer. Ensure that your content is great quality and makes the reader want to read and buy but not mark your site as spam.
3. Not Doing A Keyword Research
If you are assuming and guessing the kind of keywords your clients are likely to use when conducting their searches, then you are going about it the wrong way. You are probably not choosing the right keywords using that method because what you need is a keyword research to come up with the appropriate ones. Wrong keywords will definitely cost you a lot in sales and you will keep wondering why your keywords aren’t working. Use keyword research tools to create the right keywords.
4. Wrong Link Building
After you heard that building links is a great SEO strategy,you probably ended up building links just for the sake of link building without considering quality. Linking to directories is not the only way, instead try and get links from authority websites that rank high on search engines and the only way to do this is by being an authority site yourself with content that readers will like. Authority sites or trusted industry sites will never link to a low quality site because they have a reputation to uphold, neither would search engines rank you high if you only link to low quality sites for the same reason.
5. Ignoring Other Search Engines
It is true that Google commands the largest market share but remember that the other search engines also matter because there is still an impressive number of people using them. Optimize your site for all search engines in order to get the most out of SEO. With most businesses focusing on Google only you could target the other potential buyers who use the other search engines because few businesses are targeting them. This will definitely generate the much needed conversions.
There are many SEO mistakes that you are probably making but the above ones should definitely be avoided if you intend to attain the market leader status for your home online business.